PT Sumber Alfaria Trijaya Tbk (Alfamart) announced the launch of Alfamart Digital Voucher WhatsApp Platform. NFCX, a subsidiary MCAS through its subsidiary PT Abdi Anugerah Persada (AAP) has launched a marketing and loyalty platform named “The Intelligent Brand Communication (IBC)” collaborates with Alfamart to offer a simple digital experience for its customers for purchasing digital products through WhatsApp. Customers just simply type “Voucher” and send it to Alfamart’s official WhatsApp number of +62 811-1500-959.
Through the use of digital technology, NFCX would like to add more muscle to Alfamart massive retail scale (+13K outlets) and its loyal members (+10 million AKU card holders). NFCX aim to upgrade our way to communicate with customers and target an appropriate market with correct offerings. Through relevant offers to the correct segment, Alfamart can improve its customer experience while at the same time reducing inefficient marketing spending. This is a natural “glue” that we would like to generate for customers.’