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Established on 1 June 2010 in Jakarta under the name ‘PT M Cash Integrasi’, pursuant to the Deed of Establishment of a Limited Liability Company under the Name ‘PT M Cash Integrasi No. 1’ dated 1 June 2010, drawn up before Ukon Krisnajaya, S.H., SpN, Notary in Jakarta. Subsequently, in relation to the Public Offering that the Company undertook, it changed its name to ‘PT M Cash Integrasi Tbk’, pursuant to Deed No. 72 dated 11 August 2017. 

In 2017 the Company also repositioned its business strategy, to engage in the digital product distribution business. The Company perceives that as more Indonesians are connected to the internet, the need for digital products, such as phone credits and other digital products, is also bound to rise. However, due to the uneven distribution of the infrastructure in Indonesia, utilization of digital products and their distribution cannot be optimally carried out. Therefore, in view of potential and existing constraints, the Company repositioned its business strategy in 2017 to become a digital product distributor with emphasis on four distribution channels: digital wholesale, cashiers, digital kiosks, and applications/chatbots.

Throughout 2018, the Company strongly reinforced its footing, with massive and in-depth distribution infrastructure spread across Indonesia. By end-2018, the Company had successfully multiplied its distribution points. With such a massive infrastructure presence, the Company successfully accumulated millions of users in 2018, The Company managed in 2018 to secure strategic partnerships with a variety of leading players in the telecommunication, logistics, financial and retail sectors. Through such partnerships does the Company expedite user growth without having to rely on any subsidized model.

In 2019,  the digital ecosystem developed by the Company currently covers more than 10 products and services that are intersecting with each other, including distribution of digital products and services, integrated brand communication, media and entertainment content, cloud-based advertising service, trade marketing, digital enabler for SMEs, HR solution, Point of Sales (POS) application, restaurants, and ride sharing service. The products and services offered by the Company are spread across many cities in Indonesia and able to serve the society’s needs in various situations. This is a business model that is both adaptive and cooperative at once, aiming to support the transformation of the Indonesian society into a digital society, as this business model is rife with solutions for the issues often encountered during this process of transformation.


MCAS has been setting the groundwork to thrive in this fast-paced digital world. The digital infrastructure at the core of its business has now grown to encompass a cornucopia of offerings. Woven together, these strands of initiatives create a digital ecosystem far more valuable than the sum of its parts. Imprinted within its DNA are solid digital expertise and a long-term vision for sustainable growth. For this is a blueprint for digital ecosystems of the future. Those that will usher in life-changing digital innovations, for a more empowered Indonesia.

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